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Be the first to start one ». We're sorry! We don't recognize your username or password. Please try again. The work is protected by local and international copyright laws and is provided solely for the use of instructors in teaching their courses and assessing student learning. You have successfully signed out and will be required to sign back in should you need to download more resources. Essentials of Marketing, 7th Edition. If you're an educator Request a copy Buy this product Download instructor resources Alternative formats.
If you're a student Buy this product Alternative formats. Description Essentials of Marketing , seventh edition, provides an accessible, lively and engaging introduction to marketing.
New to This Edition. Share a link to All Resources. Essentials of Marketing has arrived! This is the must have textbook for students looking to shine and excel in their marketing studies and future careers.
Packed full of exciting and meaningful cases from organizations such as IKEA, FourSquare, Groupon and WOMAD, students are encouraged to think critically and consider how they would tackle the real marketing challenges and issues encountered by professionals on a daily basis. Covering the latest trends and developments in marketing, including social media and mobile marketing, students are given the opportunity to go beyond classical marketing theories and explore the latest cutting edge perspectives.
Lecturers and students are provided with truly innovative online resources which are carefully integrated with the textbook. Author : JIM. Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered.
The 4th edition has been thoroughly re-written to include the new 7 C's framework The language is concise and transparent making this book an enjoyable read for students. A new full colour layout also helps to engage the reader.
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